In order to maximise the effectiveness of your Ebook website, you must pay attention to its design. There are numbers of different techniques that may help you with this, however, we will focus on the aspects which, in our opinion, will definitely ensure that your Ebook Website design is effective.
Ebook Website Requirements
First of all, you need to ensure that your website can be easily found by search engines. Statistically, more than 60 percent of all searches in the Internet are conducted using Google search engine, therefore, to improve your chances of being found it is important to ensure that your Ebook website design satisfies several Google requirements:
- The content of your site should be relevant. To achieve that, make sure you use right key words. In addition, periodic updates are vital. Google search engine also "prefers" websites which contain lots of useful links and information, such as "About the author", etc; - Do not write long sales letters. They should be concise yet convincing and relevant.
Google search engine has also several requirements in relation to the Components of the Ebook website.
At the top of the page it is crucial to include several navigation bars such as Home, FAQs, Articles, Order, and Contact. At the bottom it is vital to have navigation bars like Affiliates, Blog, RSS, and Site map. Make sure that Privacy Policy and Terms of Use bars are also present (usually at the bottom as well).
Monitoring and Fine-Tuning
Review your Sales Letter every 2 weeks!
In order to do that you can employ the technique called Split Testing, which means testing 2 or more different versions of your website simultaneously. This technique will assist you in analysing the effects of particular changes to the ebook website design on your sales and traffic.
Things to Split-Test may include:
- Headline Wording or Formatting;
- Testimonials - Provide the details of the person: name, state, and occupation. Video testimonials are normally more effective than audio or text;
- Hook or story wording - Should be compelling;
- Offer Wording - Use the words of the people surveyed, so they think you are "reading their minds";
- Offer - Number and types of bonuses or up-sells can be tested too. You may regularly contact your existing customers asking whether they liked your book, what they think is missing, etc;
- Guarantee wording.
You may also look at your ebook website, pretending to be the potential customer and ask yourself the following questions:
- Does the website look interesting?
- How do I feel as I am reading?
- Do I believe the claims the site is making?
- Do I feel compelled to buy a product?
- Does the product represent a good value for money?
- Am I convinced the product will help me?
- Do I feel safe giving my credit card details?
Once the answers to all those questions are positive, it is more likely for the ebook website design to be effective.
Sunday 26 April 2009
Monday 13 April 2009
Attractive Website Design - The Five S's of Good Design
Website Design S1: Super Visuals
An easy way to make your website look good is to use visual(s). For some sites - such as those for a hotel or photographer - you have a ready selection of photos to choose from; for others you may have to search one of the free - or affordable - internet photo libraries. Even where there is no obvious visual, try to find a picture that might link to your site's general theme - for example, a photo of candles, quill and an unspecified open book was used to illustrate the Gnostic Gospels for a Gnostic Life website. Alternatively, use an attractive abstract picture/photo.
Where possible, select these visuals to sell your customer's product/service. Remember, a picture is worth 1000 - or at least, many! - words. For example, if a hotel is located next to a sandy beach, then a photo of the said beach makes this key selling point without the visitor having to read through reams of text.
Website Design S2: Slogan
Generally, select just one slogan that tells your visitor in a few words what your website is promoting and why they should consider you. An example of such a slogan is "Attractive Affordable Website Design". Occasionally have a complimentary slogan in small print underneath/next to your company logo - for example, "Website Design for Suffolk and the UK" - but don't clutter up your masthead with multiple slogans that are all vying for your visitor's attention.
Website Design S3: Shading
Color attracts the eye. Use shading - whether subtle or dramatic - to draw your visitor's attention to an important point.
Also, use shading to link different parts of the website together. For example, in a portfolio page, use background shading to link together each photo and its description.
One important use of shading is the website border - often this can be used to tie together the different sections of the site.
Website Design S4: Space
Space - or wide left, right, top and bottom margins - can make your website look so much less intimidating. Likewise, a line break after each paragraph helps to break up the page into less daunting chunks.
Website Design S5: Subheadings
The use of headings and subheadings helps your visitor to easily scan the content and home in on the points of interest to them. They make the page look more attractive and are also of benefit for SEO.
An easy way to make your website look good is to use visual(s). For some sites - such as those for a hotel or photographer - you have a ready selection of photos to choose from; for others you may have to search one of the free - or affordable - internet photo libraries. Even where there is no obvious visual, try to find a picture that might link to your site's general theme - for example, a photo of candles, quill and an unspecified open book was used to illustrate the Gnostic Gospels for a Gnostic Life website. Alternatively, use an attractive abstract picture/photo.
Where possible, select these visuals to sell your customer's product/service. Remember, a picture is worth 1000 - or at least, many! - words. For example, if a hotel is located next to a sandy beach, then a photo of the said beach makes this key selling point without the visitor having to read through reams of text.
Website Design S2: Slogan
Generally, select just one slogan that tells your visitor in a few words what your website is promoting and why they should consider you. An example of such a slogan is "Attractive Affordable Website Design". Occasionally have a complimentary slogan in small print underneath/next to your company logo - for example, "Website Design for Suffolk and the UK" - but don't clutter up your masthead with multiple slogans that are all vying for your visitor's attention.
Website Design S3: Shading
Color attracts the eye. Use shading - whether subtle or dramatic - to draw your visitor's attention to an important point.
Also, use shading to link different parts of the website together. For example, in a portfolio page, use background shading to link together each photo and its description.
One important use of shading is the website border - often this can be used to tie together the different sections of the site.
Website Design S4: Space
Space - or wide left, right, top and bottom margins - can make your website look so much less intimidating. Likewise, a line break after each paragraph helps to break up the page into less daunting chunks.
Website Design S5: Subheadings
The use of headings and subheadings helps your visitor to easily scan the content and home in on the points of interest to them. They make the page look more attractive and are also of benefit for SEO.
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